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subject:"Brand"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand
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Tourism marketing
Brand image
4
Brand management
4
Markenführung
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Markenimage
4
Arzneimittel
1
Brand loyalty
1
Bukovina
1
Bukowina
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Egypt
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Emotion
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Markenartikel
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Markentreue
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Netherlands
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New product development
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Pharmaceutical industry
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Nadi, Rafic
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Nedelea, Alexandru-Mircea
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Tolba, Ahmed
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Cases on branding strategies and product development : successes and pitfalls
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Co-creation and well-being in tourism
3
Fashion branding and communication : core strategies of European luxury brands
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Political marketing in the United States
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Country of origin effect : looking back and moving forward
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Markt- und Branchenentwicklungen im alpinen Tourismus
2
New frontiers in hospitality and tourism management in Africa
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advanced issues in the economics of emerging markets
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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2
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea
- In:
Cases on branding strategies and product development : …
,
(pp. 24-46)
.
2015
Persistent link: https://www.econbiz.de/10010504696
Saved in:
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