Promoting Bucovina's tourism brand
Year of publication: |
2015
|
---|---|
Authors: | Nedelea, Alexandru-Mircea |
Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 24-46
|
Subject: | Bukowina | Bukovina | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Markenimage | Brand image | Rumänien | Romania |
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