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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Environmental consciousness"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Environmental consciousness
Consumer behaviour
542
Konsumentenverhalten
541
Brand management
137
Markenführung
137
Brand image
127
Markenimage
127
Beziehungsmarketing
115
Relationship marketing
115
Markenartikel
75
Customer satisfaction
72
Kundenzufriedenheit
72
Dienstleistungsqualität
45
Service quality
45
Einzelhandel
43
Retail trade
43
Marketing management
41
Marketingmanagement
41
Advertising effects
40
Werbewirkung
40
Emotion
39
Social Web
39
Social web
39
Internet marketing
37
Online-Marketing
36
Viral marketing
36
Virales Marketing
36
Personality psychology
30
Persönlichkeitspsychologie
30
Advertising
29
Online retailing
28
Online-Handel
28
Werbung
28
Preismanagement
22
Pricing strategy
22
Confidence
21
Vertrauen
21
Großbritannien
20
United Kingdom
20
Brand loyalty
19
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1
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Article
84
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Article in journal
84
Aufsatz in Zeitschrift
84
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English
84
Author
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Japutra, Arnold
3
Simkin, Lyndon
3
Vocino, Andrea
3
Bang, Nguyen
2
Davari, Arezoo
2
Grohmann, Bianca
2
Johnson, Lester W.
2
Leckie, Civilai
2
Lee, Wai Jin
2
Lobo, Antonio
2
O'Cass, Aron
2
Polonsky, Michael J.
2
Sok, Phyra
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Alpert, Frank
1
Andrews, Lynda
1
Bach Khoa Nguyen
1
Bendixen, Michael
1
Bergami, Massimo
1
Biraghi, Silvia
1
Birgelen, Marcel van
1
Bodet, Guillaume
1
Bowden, Jana
1
Brower, Tracy R.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Canniford, Robin
1
Casidy, Riza
1
Chan, Anthony
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Choudhury, Musfiq Mannan
1
Chu, Po-young
1
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European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
273
Journal of retailing and consumer services
193
The journal of brand management : an international journal
191
The journal of product & brand management
176
International journal of consumer studies
88
Psychology & marketing
81
Asia Pacific journal of marketing and logistics
58
International journal of hospitality management
51
Marketing intelligence & planning
44
The journal of consumer marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of international consumer marketing
42
Journal of fashion marketing and management
40
Journal of marketing communications
39
Business strategy and the environment
38
Cogent business & management
36
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Marketing letters : a journal of research in marketing
36
Journal of marketing management : MM
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of global marketing
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of promotion management : JPM
30
International journal of contemporary hospitality management
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
28
Young consumers : insight and ideas for responsible marketers
28
Journal of marketing
27
International journal of advertising : the review of marketing communications
26
Journal of the Academy of Marketing Science
26
International journal of advertising : the quarterly review of marketing communications
24
International marketing review
24
Journal of hospitality marketing & management
24
Global business review
22
International journal of retail & distribution management
22
Journal of travel and tourism marketing
22
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ECONIS (ZBW)
84
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
8
Green consumption : strategic retail considerations and consumer confidence
D'Souza, Clare M.
;
Taghian, Mehdi
;
Hall, John
;
Plant, Elaine
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10014302702
Saved in:
9
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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