What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Year of publication: |
2024
|
---|---|
Authors: | Pourazad, Naser ; Stocchi, Lara ; Michaelidou, Nina ; Pare, Vipul |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 4, p. 422-446
|
Subject: | Brand love | brand prestige | brand uniqueness | hedonism | traditional luxury brands |
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