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subject:"Brand"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Tourism marketing
Virales Marketing
Brand image
63
Markenimage
63
Brand management
48
Markenführung
48
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
28
Supplier relationship management
28
Relationship marketing
21
Consumer behaviour
20
Konsumentenverhalten
20
Marketing management
9
Marketingmanagement
9
Business network
7
Unternehmensnetzwerk
7
B2B branding
6
Brand equity
5
Corporate reputation
5
Firmenimage
5
Betriebliche Wertschöpfung
4
Emerging economies
4
Schwellenländer
4
Social Web
4
Social web
4
Stakeholder
4
Value creation
4
Brand loyalty
3
Brand value
3
Customer value
3
Dienstleistungsmarketing
3
Innovation
3
Internet marketing
3
Kundenwert
3
Online-Marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Services marketing
3
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22
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Article
30
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliografie
Collection of articles of several authors
Language
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English
Author
All
Ewing, Michael
2
Gupta, Suraksha
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Baek, Ingee
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Biedenbach, Galina
1
Botha, Elsamari
1
Brodie, Roderick J.
1
Brown, Brian P.
1
Bruhn, Manfred
1
Capon, Noel
1
Casidy, Riza
1
Christodoulides, George
1
Cretu, Anca E.
1
Davari, Arezoo
1
Davis, Donna F.
1
Deng, Qi
1
Du, Mingfei
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foroudi, Pantea
1
Freytag, Per V.
1
Ghantous, Nabil
1
Golicic, Susan L.
1
Guenther, Miriam
1
Guenther, Peter
1
Guo, Chiquan
1
Gustafson, Brandon M.
1
Gölgeci, Ismail
1
Hajli, Nick
1
He, Jiaxun
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Ingstrup, Mads Bruun
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
253
The journal of brand management : an international journal
183
The journal of product & brand management
183
Journal of retailing and consumer services
134
Journal of travel and tourism marketing
77
Tourism management : research, policies, practice
76
Asia Pacific journal of marketing and logistics
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Psychology & marketing
57
International journal of hospitality management
51
European journal of marketing : EJM
50
Journal of marketing communications
38
Marketing intelligence & planning
38
Tourism management perspectives : TMP
38
Cogent business & management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of strategic marketing
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Journal of hospitality marketing & management
30
Journal of promotion management : innovations in planning and applied research
30
The journal of consumer marketing
30
Marketing letters : a journal of research in marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of destination marketing & management
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of international consumer marketing
28
Journal of marketing management : MM
28
International journal of consumer studies
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of the Academy of Marketing Science
27
Journal of global marketing
26
International marketing review
25
Journal of Islamic marketing
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The IUP journal of brand management : IJBRM
23
Journal of promotion management : JPM
22
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Source
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ECONIS (ZBW)
30
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1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
5
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
6
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
9
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
10
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
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