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subject:"Brand"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand
Consumer behaviour
476
Konsumentenverhalten
476
Advertising effects
174
Werbewirkung
174
Advertising
155
Werbung
155
Internet marketing
121
Online-Marketing
121
Brand management
73
Markenführung
73
Social Web
66
Social web
66
Theorie
57
Theory
57
Brand image
47
Markenimage
47
Preismanagement
45
Pricing strategy
45
Markenartikel
44
Viral marketing
40
Virales Marketing
40
Experiment
35
USA
35
United States
35
Online retailing
32
Online-Handel
32
advertising
31
Game theory
27
Spieltheorie
27
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
24
Marketingmanagement
24
Emotion
22
Luxury goods
19
Luxusgüter
19
game theory
19
social media
19
E-commerce
18
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Article
43
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Aufsatz in Zeitschrift
Article in journal
44
Aufsatzsammlung
1
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English
44
Author
All
Ko, Eunju
3
Feinberg, Fred M.
2
Hill, Shawndra
2
Narasimhan, Om
2
Salisbury, Linda Court
2
Allenby, Greg M.
1
Ang, Lawrence
1
Balasubramanian, Siva Kumar
1
Ban, Masataka
1
Bawa, Kapil
1
Bock, Dora
1
Boerman, Sophie C.
1
Breberina, Jovica
1
Bruno, Hernan A.
1
Cao, Yue
1
Carter, Erin Percival
1
Cebollada, Javier
1
Chen, Jack Xinlei
1
Chen, Xinlei
1
Chintagunta, Pradeep K.
1
Choi, Yung Kyun
1
Desai, Preyas S.
1
Dhar, Tirtha
1
Eguro, Yuka
1
Erdem, Tülin
1
Fischer, Marc
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Guadagni, Peter M.
1
Gupta, Sachin
1
Hansen, Karsten T.
1
Hong, Cheng
1
Horsky, Dan
1
John, George
1
Kamleitner, Bernadette
1
Keane, Michael P.
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Sojung
1
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International journal of advertising : the review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of market research
18
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
44
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1
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
4
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
5
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
6
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
7
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
8
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
9
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
10
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
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