Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Year of publication: |
2023
|
---|---|
Authors: | Wolfsteiner, Elisabeth ; Garaus, Marion ; Wagner, Udo ; Girschick, Alexander |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 4, p. 773-797
|
Subject: | brand attitude | brand interest | mental imagery | selfie campaign | selfie-campaign participation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand | Werbung | Advertising |
-
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E., (2024)
-
Harding, Lora Mitchell, (2017)
-
Sreejesh, S., (2021)
- More ...
-
Shoppers' acceptance and perceptions of electronic shelf labels
Garaus, Marion, (2016)
-
Media multitasking, advertising appeal, and gender effects
Garaus, Marion, (2023)
-
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth, (2015)
- More ...