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subject:"Brand"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Werbepsychologie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Werbepsychologie
Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
137
Werbewirkung
137
Advertising
120
Werbung
120
Internet marketing
74
Online-Marketing
74
Brand management
58
Markenführung
58
Social Web
46
Social web
46
Brand image
37
Markenimage
37
Markenartikel
22
Emotion
20
Luxury goods
17
Luxusgüter
17
persuasion knowledge
17
Viral marketing
16
Virales Marketing
16
advertising
16
Personality psychology
15
Persönlichkeitspsychologie
15
Psychology of advertising
14
social media
14
Marketing management
13
Marketingmanagement
13
Cognition
12
Kognition
12
Perception
12
Wahrnehmung
12
Public relations
10
Öffentlichkeitsarbeit
10
Celebrity endorsement
9
Celebrity-Werbung
9
Corporate Social Responsibility
9
Corporate social responsibility
9
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31
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3
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Article
33
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
34
Aufsatzsammlung
1
Language
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English
34
Author
All
Ko, Eunju
3
Choi, Yung Kyun
2
Ang, Lawrence
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Beckert, Johannes
1
Bock, Dora
1
Boerman, Sophie C.
1
Breberina, Jovica
1
Buijzen, Moniek
1
Cao, Yue
1
Carter, Erin Percival
1
Chen, Ming-Yi
1
Choi, Dongwon
1
Choi, Sung Tae
1
Eguro, Yuka
1
Foti, Lianne
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Hong, Cheng
1
Huang, Ying
1
Jhang, Jihoon
1
Johnson, Benjamin K.
1
Jung, Han Young
1
Jung, Sunho
1
Kamleitner, Bernadette
1
Kim, Hye-yŏng
1
Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Mikyoung
1
Kim, Sojung
1
Kim, Taeyeon
1
Kim, Yeonshin
1
Lee, Jacob C.
1
Lee, Jaehoon
1
Lee, Seung Yun
1
Lee, Yen-I.
1
Li, Guoxin
1
Liu, Honglei
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
244
The journal of brand management : an international journal
191
The journal of product & brand management
172
Journal of retailing and consumer services
155
Psychology & marketing
79
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
European journal of marketing : EJM
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Asia Pacific journal of marketing and logistics
43
Marketing letters : a journal of research in marketing
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
The journal of consumer marketing
36
Journal of marketing communications
35
Journal of fashion marketing and management
31
International journal of hospitality management
30
Journal of international consumer marketing
30
Journal of strategic marketing
30
Marketing intelligence & planning
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of global marketing
26
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
Journal of marketing
25
International marketing review
23
Journal of retailing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of advertising research
21
Young consumers : insight and ideas for responsible marketers
20
International journal of retail & distribution management
19
Journal of international marketing
19
Journal of marketing management : MM
19
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ECONIS (ZBW)
34
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1
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
4
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
6
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
7
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
8
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
9
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
10
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
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