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subject:"Brand"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Psychology & marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Brand image
214
Markenimage
214
Consumer behaviour
162
Konsumentenverhalten
162
Brand management
128
Markenführung
128
Beziehungsmarketing
58
Relationship marketing
58
Advertising effects
30
Werbewirkung
30
Customer satisfaction
25
Kundenzufriedenheit
25
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
USA
20
United States
20
Personality psychology
16
Persönlichkeitspsychologie
16
Social Web
16
Social web
16
Brand equity
14
Brand loyalty
14
Confidence
14
Vertrauen
14
Viral marketing
14
Virales Marketing
14
Emotion
13
Dienstleistungsqualität
12
Internet marketing
12
Luxury goods
12
Luxusgüter
12
Online-Marketing
12
Service quality
12
Brand extension
10
Markentransfer
10
Markentreue
10
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Undetermined
47
Free
6
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Article
66
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
66
Language
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English
66
Author
All
Albrecht, Carmen-Maria
2
DelVecchio, Devon
2
Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Song, Hak-jun
2
Akram, Muhammad Shakaib
1
Ansell, Jonathan
1
Augusto, Mário Gomes
1
Backhaus, Christof
1
Bang, Nguyen
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bauer, Brittney C.
1
Baugh, Lee A.
1
Bianchi, Constanza
1
Bodur, H. Onur
1
Braig, Bridgette M.
1
Bruhn, Manfred
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Cheng, Li-Keng
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Cooke, Angelica
1
Deska, Jason C.
1
Ding, Ying
1
Drennan, Judy
1
Dunnett, Susan
1
Eisele, Anita
1
Ekinci, Yuksel
1
Feiereisen, Stéphanie
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
Gao, Yixing
1
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International journal of hospitality management
Psychology & marketing
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
154
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
21
Journal of marketing
21
Journal of global marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
66
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
10
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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