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subject:"Brand"
~isPartOf:"Journal of business research : JBR"
~language:"deu"
~language:"eng"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Brand image
485
Markenimage
485
Consumer behaviour
365
Konsumentenverhalten
365
Brand management
348
Markenführung
348
Markenartikel
183
Beziehungsmarketing
102
Relationship marketing
102
Social Web
61
Social web
61
Internet marketing
50
Online-Marketing
50
Brand equity
45
Luxury goods
45
Luxusgüter
45
Advertising effects
43
Werbewirkung
43
Personality psychology
40
Persönlichkeitspsychologie
40
Marketing management
32
Marketingmanagement
32
Designation of origin
29
Herkunftsbezeichnung
29
Customer satisfaction
26
Kundenzufriedenheit
26
Advertising
22
Emotion
22
Branding
21
Customer integration
21
Kundenintegration
21
Viral marketing
21
Virales Marketing
21
Werbung
21
Corporate reputation
20
Firmenimage
20
Perception
20
Wahrnehmung
20
Brand extension
19
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Online availability
All
Undetermined
168
Free
5
Type of publication
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Article
191
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
Conference paper
2
Konferenzbeitrag
2
Language
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German
English
Author
All
Diamantopoulos, Adamantios
4
Augusto, Mário Gomes
3
Christodoulides, George
3
Davvetas, Vasileios
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Gupta, Suraksha
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Wallpach, Sylvia von
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Azar, Salim L.
2
Baker, Thomas L.
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espersen, Peter
2
Espinosa, Jennifer A.
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Ghosh, Tathagata
2
Halkias, Georgios
2
Hemetsberger, Andrea
2
Horstmann, Florian
2
Japutra, Arnold
2
Jin, Zhongqi
2
Ko, Eunju
2
Kolbl, Živa
2
Kottemann, Pascal
2
Machado, Joana César
2
Mandler, Timo
2
Melewar, T. C.
2
Moutinho, Luiz
2
Mrad, Mona
2
Mühlbacher, Hans
2
Ozdemir, Sena
2
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
167
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of strategic marketing
29
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
25
European journal of marketing
24
International journal of consumer studies
24
International journal of hospitality management
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
21
Journal of marketing
21
Journal of global marketing
20
Cogent business & management
19
Journal of the Academy of Marketing Science
19
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
191
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191
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
8
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
9
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
10
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
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