An empirical examination of human brand authenticity as a driver of brand love
Maria Lucila Osorio, Edgar Centeno, Jesus Cambra-Fierro
| Year of publication: |
2023
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|---|---|
| Authors: | Osorio, Maria Lucila ; Centeno, Edgar ; Cambra-Fierro, Jesus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-8
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| Subject: | Authenticity | Brand love | Human brands | Celebrity brands | Celebrity-branded products | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Emotion | Celebrity-Werbung | Celebrity endorsement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332150