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subject:"Brand"
~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
74
Markenimage
74
Consumer behaviour
71
Konsumentenverhalten
71
Brand management
50
Markenführung
50
Designation of origin
25
Herkunftsbezeichnung
25
International marketing
11
Internationales Marketing
11
Luxury goods
10
Luxusgüter
10
Rules of origin
10
Ursprungsregeln
10
China
9
National culture
9
Nationalkultur
9
country of origin
9
purchase intention
8
Relationship marketing
6
Confidence
5
Cultural identity
5
Experiment
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Vertrauen
5
consumer ethnocentrism
5
Advertising
4
Advertising effects
4
Brand loyalty
4
Emerging economies
4
Globalisierung
4
Globalization
4
India
4
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Undetermined
22
Type of publication
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Article
28
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliografie
Collection of articles of several authors
Language
All
English
Author
All
Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Chao, Paul
1
Chattopadhyay, Tanmay
1
Chen, Changdong
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
1
Ivanov, Sabina
1
Jiang, Ruochen
1
Jiménez, Nadia
1
Joshi, Himanshu
1
Kim, Youn-kyung
1
Lee, Sangwon
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
McIntyre, John R.
1
Micu, Camelia
1
Mishra, Anubhav
1
Nandy, Subarna
1
Park, Hyejune
1
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
247
The journal of brand management : an international journal
188
The journal of product & brand management
182
Journal of retailing and consumer services
128
Asia Pacific journal of marketing and logistics
60
Psychology & marketing
56
European journal of marketing : EJM
50
International journal of hospitality management
50
Journal of strategic marketing
39
Journal of marketing communications
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Marketing intelligence & planning
36
Cogent business & management
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of consumer marketing
30
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
International journal of consumer studies
27
Journal of marketing management : MM
27
Journal of promotion management : innovations in planning and applied research
27
Journal of the Academy of Marketing Science
27
Journal of marketing
26
Journal of global marketing
25
Journal of hospitality marketing & management
24
International marketing review
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of promotion management : JPM
21
Journal of Islamic marketing
20
Journal of fashion marketing and management
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The international review of retail, distribution and consumer research
18
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ECONIS (ZBW)
28
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
5
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
6
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
8
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
9
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
10
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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