Antecedents of private-label brand purchase intention : an experimental analysis
Year of publication: |
2022
|
---|---|
Authors: | İpek, İlayda ; Yılmaz, Çengiz |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 435-449
|
Subject: | Emerging country | experiment | private-label brands | purchase intention | store brands | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Markenimage | Brand image | Markenartikel | Brand | Experiment |
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