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subject:"Brand"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Barnes, Liz"
~person:"Dewi Retno Rosari, Theresia Sri"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Brand image
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Brand management
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Designation of origin
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BORA (brand origin recognition accuracy)
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Retail trade
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brand origin
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branding
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Barnes, Liz
Dewi Retno Rosari, Theresia Sri
Diamantopoulos, Adamantios
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Journal of international marketing
Journal of promotion management : JPM
Country of origin effect : looking back and moving forward
1
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ECONIS (ZBW)
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Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
2
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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