//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Fenik, Anton P."
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Markenartikel
Brand extension
1
Brand image
1
Brand management
1
Consumer behaviour
1
Designation of origin
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markentransfer
1
brand image
1
country of manufacture
1
micro country-of-origin image
1
schema congruity theory
1
vertical line extension
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Fenik, Anton P.
Diamantopoulos, Adamantios
4
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kumar, V.
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Bellur, Saraswathi
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Carey, Lindsey Drylie
1
Chang, Yu-ting
1
Chen, Jie
1
Chen, Qimei
1
Chung, Hwiman
1
Connell, Cara
1
Coulter, Robin A.
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dimofte, Claudiu V.
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Fraustino, Julia
1
Gao, Hongzhi
1
Gautam, Vikas
1
Guissoni, Leandro Angotti
1
Gupta, Shaphali
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of promotion management : JPM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->