Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Helena F. Allman, Anton P. Fenik, Kelly Hewett, and Felicia N. Morgan
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Allman, Helena F. ; Fenik, Anton P. ; Hewett, Kelly ; Morgan, Felicia N. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 2, p. 40-61
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| Subject: | micro country-of-origin image | country of manufacture | brand image | vertical line extension | schema congruity theory | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markentransfer | Brand extension | Markenartikel | Brand | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500436