//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Social web
Brand image
43
Markenimage
43
Brand management
39
Markenführung
39
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
12
Beziehungsmarketing
9
Internet marketing
9
Online-Marketing
9
Relationship marketing
9
social media
7
Brand loyalty
5
Markentreue
5
brand loyalty
5
Emotion
4
Marketing management
4
Marketingmanagement
4
brand equity
4
branding
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Personality psychology
3
Persönlichkeitspsychologie
3
Werbewirkung
3
purchase intention
3
Arts
2
Branding
2
City marketing
2
Corporate culture
2
Führungskräfte
2
Kunst
2
Managers
2
Narrative Methode
2
Narrative method
2
Stadtmarketing
2
more ...
less ...
Online availability
All
Undetermined
28
Free
1
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
29
Language
All
English
29
Author
All
Aronsson, Lars
1
Ashman, Rachel
1
Azar, Salim L.
1
Azevedo, António
1
Baghi, Ilaria
1
Barnier, Virginie de
1
Beresford, Paul
1
Bergianti, Francesca
1
Björner, Emma
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Brown, Stephen
1
Bunjun, Benita
1
Carrillat, François A.
1
Castro, Ana
1
Chaney, Damien
1
Chen, Pei-Chi
1
Chou, En-Yi
1
Costa, Cláudia
1
Dampérat, Maud
1
Demsar, Vlad
1
Felix, Reto
1
Fernandes, Teresa
1
Firat, A. Fuat
1
Gabrielli, Veronica
1
Gill, Tripat
1
Grimm, Pamela E.
1
Haque, Mehruba
1
Hasan, Md. Rajibul
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Hirst, Craig
1
Jack, Gavin
1
Jeannot, Florence
1
Jiménez-Castillo, David
1
Johnson, Jennifer Wiggins
1
Jolibert, Alain
1
Jongmans, Eline
1
Koles, Bernadett
1
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
169
Journal of retailing and consumer services
112
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Cogent business & management
27
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing
26
Marketing letters : a journal of research in marketing
26
Journal of marketing
25
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
4
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
7
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
8
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
9
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
10
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->