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subject:"Brand"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Brand image
27
Markenimage
27
Brand management
22
Markenführung
22
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
14
Online-Marketing
14
Social Web
14
Beziehungsmarketing
10
Relationship marketing
10
Social media marketing
7
Advertising effects
4
Brand equity
4
Branding
4
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4
Virales Marketing
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Werbewirkung
4
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Facebook
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Computerspiel
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Aljuhmani, Hasan Yousef
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Andrews MacLelland, Melinda
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Bayram, Pelin
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Bilro, Ricardo Godinho
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Chahal, Hardeep
1
Chen, Yimiao
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Chennamaneni, Pavan Rao
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Dąbrowski, Dariusz
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1
Gonçalves Filho, Cid
1
Ha, Sejin
1
Hu, Jing
1
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1
Jayawardhena, Chanaka
1
John-Mariadoss, Babu
1
Jung, Sojin
1
Kananukul, Chawanuan
1
Kim, HaeJung
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Kwon, Soyeon
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Loureiro, Sandra Maria Correia
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Munoz, Caroline
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Pathak, Xema
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
169
Journal of retailing and consumer services
112
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Cogent business & management
27
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing
26
Marketing letters : a journal of research in marketing
26
Journal of marketing
25
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
20
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
3
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
4
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
5
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
8
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
9
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
10
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
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