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subject:"Brand"
~isPartOf:"Journal of retailing and consumer services"
~person:"Phau, Ian"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand love"
~subject:"Brand loyalty"
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Journal of retailing and consumer services
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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