Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Vanessa Quintal, Ian Phau, Daniel Sims, Isaac Cheah (Curtin University, Australia)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Quintal, Vanessa ; Phau, Ian ; Sims, Daniel ; Cheah, Isaac |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 175-183
|
| Subject: | Prototypical brands | Self-confidence | Perceived quality | Extrinsic attributes | Perceived risk | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.01.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473186