//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
68
Markenimage
68
Brand management
53
Consumer behaviour
53
Konsumentenverhalten
53
Markenführung
53
Relationship marketing
19
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Marketingmanagement
9
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
brand equity
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Sportmarketing
4
Sports marketing
4
brand loyalty
4
Advertising effects
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
3
Football
3
Fußball
3
India
3
Indien
3
more ...
less ...
Online availability
All
Undetermined
32
Free
1
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Festschrift
Aufsatz in Zeitschrift
39
Language
All
English
Author
All
Japutra, Arnold
3
Johnson, Lester W.
2
Leckie, Civilai
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bodet, Guillaume
1
Bowden, Jana
1
Brée, Joël
1
Casidy, Riza
1
Chan, Anthony
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Curina, Ilaria
1
Das, Gupta
1
Deb, Madhurima
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
Fernandes, Teresa
1
Francioni, Barbara
1
Gaganpreet Singh
1
Goyal, Anita
1
Horbel, Chris
1
Javed, Mansoor
1
John, Joby
1
Johnston, Wesley James
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
247
The journal of brand management : an international journal
188
The journal of product & brand management
182
Journal of retailing and consumer services
128
Asia Pacific journal of marketing and logistics
60
Psychology & marketing
56
European journal of marketing : EJM
50
International journal of hospitality management
50
Journal of marketing communications
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Marketing intelligence & planning
36
Cogent business & management
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of consumer marketing
30
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of international consumer marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
International journal of consumer studies
27
Journal of marketing management : MM
27
Journal of promotion management : innovations in planning and applied research
27
Journal of the Academy of Marketing Science
27
Journal of marketing
26
Journal of global marketing
25
Journal of hospitality marketing & management
24
International marketing review
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of promotion management : JPM
21
Journal of Islamic marketing
20
Journal of fashion marketing and management
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The international review of retail, distribution and consumer research
18
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->