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subject:"Brand"
~isPartOf:"Journal of strategic marketing"
~subject:"Environmental consciousness"
~subject:"Value creation"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Environmental consciousness
Value creation
Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
65
Relationship marketing
65
Brand management
59
Markenführung
59
Brand image
53
Markenimage
53
Customer satisfaction
39
Kundenzufriedenheit
39
Markenartikel
30
Social Web
24
Social web
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
21
Online-Marketing
21
Marketing management
18
Marketingmanagement
18
Online retailing
17
Online-Handel
17
Einzelhandel
16
Retail trade
16
Viral marketing
15
Virales Marketing
15
Confidence
13
Vertrauen
13
Customer integration
11
Emerging economies
11
Kundenintegration
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
trust
10
Advertising effects
8
Emotion
8
Preismanagement
8
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Undetermined
35
Free
2
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Article
46
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Article in journal
46
Aufsatz in Zeitschrift
46
Language
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English
46
Author
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Japutra, Arnold
3
Vocino, Andrea
3
Johnson, Lester W.
2
Leckie, Civilai
2
Lobo, Antonio
2
Simkin, Lyndon
2
Abratt, Russell
1
Acuti, Diletta
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anderl, Eva
1
Bach Khoa Nguyen
1
Bang, Nguyen
1
Bendixen, Michael
1
Bettiga, Debora
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Bowden, Jana
1
Brooks, Simon
1
Brower, Tracy R.
1
Carlini, Joan
1
Casidy, Riza
1
Chan, Anthony
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Curina, Ilaria
1
D'Souza, Clare M.
1
Dai, Bo
1
Das, Gupta
1
Davari, Arezoo
1
Donvito, Raffaele
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
Fernandes, Teresa
1
France, Cassandra
1
Francioni, Barbara
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
288
Journal of retailing and consumer services
212
The journal of brand management : an international journal
191
The journal of product & brand management
177
International journal of consumer studies
88
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
60
International journal of hospitality management
57
European journal of marketing : EJM
49
Marketing intelligence & planning
45
The journal of consumer marketing
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of international consumer marketing
43
Cogent business & management
41
Journal of fashion marketing and management
41
Business strategy and the environment
39
Journal of marketing communications
39
Journal of marketing management : MM
37
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Marketing letters : a journal of research in marketing
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of promotion management : JPM
31
International journal of contemporary hospitality management
30
Journal of marketing
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the review of marketing communications
26
Journal of the Academy of Marketing Science
26
International journal of retail & distribution management
25
International journal of advertising : the quarterly review of marketing communications
24
International marketing review
24
Journal of hospitality marketing & management
24
Journal of Islamic marketing
23
Technological forecasting & social change : an international journal
23
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ECONIS (ZBW)
46
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
9
Green consumption : strategic retail considerations and consumer confidence
D'Souza, Clare M.
;
Taghian, Mehdi
;
Hall, John
;
Plant, Elaine
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10014302702
Saved in:
10
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
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