//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourismusregion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Markenführung
Tourismusregion
Brand image
136
Markenimage
136
Tourism marketing
66
Tourismusmarketing
66
Brand management
62
Destination management
56
Destinationsmanagement
56
Consumer behaviour
47
Konsumentenverhalten
47
Holiday behaviour
45
Urlaubsverhalten
45
Designation of origin
34
Herkunftsbezeichnung
34
Destination image
31
Tourism
31
Tourismus
31
Tourism destination
24
Beziehungsmarketing
19
Markenartikel
19
Relationship marketing
19
Internet marketing
18
Online-Marketing
18
Advertising effects
16
Werbewirkung
16
Social Web
15
Social web
15
Hotel industry
11
Hotellerie
11
Customer satisfaction
9
Kundenzufriedenheit
9
China
8
Destination branding
8
International tourism
8
Internationaler Tourismus
8
Advertising
7
Destination marketing
7
Werbung
7
more ...
less ...
Online availability
All
Undetermined
52
Free
1
Type of publication
All
Article
93
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Case study
1
Fallstudie
1
Language
All
English
85
German
8
Author
All
Gierl, Heribert
5
Esch, Franz-Rudolf
4
Pike, Steven
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Cai, Liping A.
2
Fu, Xiaoxiao
2
Hunter, William Cannon
2
Klapper, Daniel
2
Langner, Tobias
2
Li, Fangxuan
2
Ma, Jianan
2
Schade, Michael
2
Sharma, Abhinav
2
Stylidis, Dimitrios
2
Zavattaro, Staci M.
2
Abshagen, Jannina
1
Adams, Frank G.
1
Afshardoost, Mona
1
Alavi, Sascha
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Andronikidis, Andreas
1
Antova, Stanislava
1
Aranda, Evangelina
1
Aro, Kaisa
1
Bai, Billy
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Batt, Verena
1
Bauer, Florian
1
Belhassen, Yaniv
1
Bellou, Victoria
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Biran, Avital
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Tourism management : research, policies, practice
Journal of business research : JBR
362
The journal of brand management : an international journal
294
The journal of product & brand management
282
Journal of retailing and consumer services
173
European journal of marketing : EJM
82
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
74
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
60
SpringerLink / Bücher
57
Journal of travel and tourism marketing
56
Journal of strategic marketing
55
Journal of international consumer marketing
53
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
The IUP journal of brand management : IJBRM
44
Journal of global marketing
42
Journal of marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
38
Journal of marketing management : MM
37
European journal of marketing
35
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of fashion marketing and management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Tourism management perspectives : TMP
29
more ...
less ...
Source
All
ECONIS (ZBW)
93
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
A cross-cultural anatomy of destination image : an application of mixed-methods of UGC and survey
Lee, Jin-soo
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304466
Saved in:
5
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
6
How does self-construal shape tourists' image perceptions of paradox destinations? : the mediating roles of cognitive flexibility and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
7
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
8
Semiotic fieldwork on chaordic tourism destination image management in Seoul during COVID-19
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366068
Saved in:
9
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
10
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->