Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Year of publication: |
2022
|
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Authors: | Chen, Siyun ; Wei, Haiying |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 93.2022, p. 1-12
|
Subject: | Brand personality | Capsule hotels | Connectedness to nature | Minimalism | Need for autonomy | Hotellerie | Hotel industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Lebensstil | Lifestyle | Urlaubsverhalten | Holiday behaviour |
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