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subject:"Brand"
~isPartOf:"Measuring and managing brands"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Wirtschaftskultur"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
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Brand image
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Markenimage
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Brand management
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Markenführung
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Marketing management
3
Consumer behaviour
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Economic culture
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Product quality
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Biel, Alexander L.
1
Dawar, Niraj
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Jaworski, Bernard J.
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Keller, Kevin Lane
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MacInnis, Deborah J.
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Measuring and managing brands
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Brand management ; Vol. 2
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Discussion paper / Center for Economic Research, Tilburg University
2
Enhancing knowledge development in marketing ; Vol. 21
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Report / Marketing Science Institute
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Simon Business School working paper
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
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2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
4
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
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