Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Year of publication: |
2009
|
---|---|
Authors: | Dawar, Niraj ; Parker, Philip M. |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 5-35
|
Subject: | Internationales Marketing | International marketing | Markenimage | Brand image | Produktqualität | Product quality | Wirtschaftskultur | Economic culture |
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