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subject:"Brand"
~isPartOf:"Psychology & marketing"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Brand image
135
Markenimage
135
Consumer behaviour
101
Konsumentenverhalten
101
Brand management
70
Markenführung
70
Beziehungsmarketing
23
Relationship marketing
23
Advertising effects
21
Werbewirkung
21
USA
14
United States
14
Personality psychology
12
Persönlichkeitspsychologie
12
Social Web
10
Brand extension
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
Customer satisfaction
8
Kundenzufriedenheit
8
Emotion
7
Luxury goods
7
Luxusgüter
7
Product design
7
Produktgestaltung
7
Gender
6
Geschlecht
6
Personality trait
6
Persönlichkeitsmerkmal
6
Psychology of advertising
6
Viral marketing
6
Virales Marketing
6
Werbepsychologie
6
branding
6
Advertising
5
Experiment
5
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6
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Article
48
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
48
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1
Fallstudie
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English
48
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Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
DelVecchio, Devon
2
Acikgoz, Fulya
1
Akram, Muhammad Shakaib
1
Alguezaui, Salma
1
Ansell, Jonathan
1
Augusto, Mário Gomes
1
Backhaus, Christof
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
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1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bodur, H. Onur
1
Braig, Bridgette M.
1
Bruhn, Manfred
1
Calabuig Moreno, Ferran
1
Cheng, Li-Keng
1
Cooke, Angelica
1
Deska, Jason C.
1
Dimitriu, Radu
1
Ding, Ying
1
Dos Santos, Manuel Alsono
1
Dunnett, Susan
1
Eisele, Anita
1
Ekinci, Yuksel
1
Feiereisen, Stéphanie
1
Filieri, Raffaele
1
Garrido, Margarida V.
1
Giachino, Chiara
1
Godinho, Sandra
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Gould, Stephen J.
1
Grabner-Kräuter, Sonja
1
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1
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Psychology & marketing
Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
169
Journal of retailing and consumer services
112
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Cogent business & management
27
European journal of marketing
27
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Marketing letters : a journal of research in marketing
26
Journal of marketing
25
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of marketing management : MM
21
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
48
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
9
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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