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subject:"Brand"
~isPartOf:"Qualitative market research : an international journal"
~person:"Felix, Reto"
~person:"Sarkar, Juhi Gahlot"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand image
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Brand management
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Markenartikel
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Markenimage
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Anthropomorphization
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Brand embarrassment
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Brand emotion
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Brand prestige
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Felix, Reto
Sarkar, Juhi Gahlot
Šerić, Maja
Sarkar, Abhigyan
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Aledin, Samil A.
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Qualitative market research : an international journal
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Society and business review
1
The journal of services marketing
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ECONIS (ZBW)
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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2
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
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