Multi-brand loyalty : when one brand is not enough
Year of publication: |
2014
|
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Authors: | Felix, Reto |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 4, p. 464-480
|
Subject: | Brand relationships | Anthropomorphization | Depth interviews | Multi-brand loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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