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subject:"Brand"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~language:"eng"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Aufsatz im Buch
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Boztuğ, Yasemin
1
Grohs, Reinhard
1
Hennigs, Nadine
1
Hildebrandt, Lutz
1
Laurent, Gilles
1
Reisinger, Heribert
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Rungie, Cam
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Schmidt, Steffen
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Silberhorn, Nadja
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Fashion branding and communication : core strategies of European luxury brands
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary issues in marketing : principles and practice
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Corporate brand and corporate reputation
1
Country of origin effect : looking back and moving forward
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Creating a sustainable competitive position : ethical challenges for international firms
1
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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2
Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
Saved in:
3
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
Saved in:
4
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
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