Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Year of publication: |
2012
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Authors: | Grohs, Reinhard ; Reisinger, Heribert |
Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 467-483
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Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenimage | Brand image | Sportveranstaltung | Sport event | Fernsehprogramm | Television programme | Österreich | Austria | Deutschland | Germany | Niederlande | Netherlands |
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