//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Measurement"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
Firmenimage
Markenartikel
Measurement
Brand image
3
Konsumentenverhalten
3
Markenimage
3
Purchase intention
2
Advertisement
1
Advertising effects
1
Automotive industry
1
Brand association
1
Brand awareness
1
Brand management
1
Brand personality
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Cosmetic products
1
Cosmetics
1
Country-of-assembly image
1
Designation of origin
1
Effect of country of assembly image
1
Female occupation
1
Frauen
1
Herkunftsbezeichnung
1
Internet marketing
1
Jordan
1
Jordanien
1
Kfz-Industrie
1
Kosmetik
1
Kraftfahrzeug
1
Markenführung
1
Motor vehicle
1
Online-Marketing
1
Pakistan
1
Purchasing behavior
1
Social Web
1
Social media
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
3
Conference paper
3
Konferenzbeitrag
3
Language
All
English
3
Author
All
Ahmad, Alaeddin Mohammad Khalaf
1
Awan, Asif
1
Fatima, Marsel
1
Khalid, Ifra
1
Nadjat, Hamdani
1
Sattar, Ayesha
1
Zakzouk, Fida Amin
1
more ...
less ...
Published in...
All
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Brand management ; Vol. 2
6
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Psychology of branding
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Brand research : [an outcome of the second International Conference on Brand Management]
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Corporate brand and corporate reputation
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Enhancing knowledge development in marketing ; Vol. 21
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook on brand and experience management
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Marketing in the new global order : challenges and opportunities
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advertising, promotion, and new media
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management in emerging markets : theories and practice
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Contemporary consumer culture theory
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook on cross-cultural marketing
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
3
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->