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subject:"Brand"
~isPartOf:"Strategisches Marketingmanagement"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
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Strategisches Marketingmanagement
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Gabler Edition Wissenschaft
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
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Cross-cultural and critical perspectives on brands
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Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Research
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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SpringerLink / Bücher
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The Routledge companion to contemporary brand management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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Contemporary consumer culture theory
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Enhancing knowledge development in marketing ; Vol. 21
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Europäische Hochschulschriften / 5
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Gabler Research / Innovatives Markenmanagement
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Handbook of research on effective advertising strategies in the social media age
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Innovative Markenführung und -implementierung
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International marketing ; Vol. 2
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
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Marketing performativity : theories, practices and devices
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Schwerpunkt Marketing
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Markenleasing : theoretische Fundierung und praxisorientierte Evaluation der Möglichkeiten und Grenzen
Reitzle, Saskia
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2010
Persistent link: https://www.econbiz.de/10013437553
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Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003920765
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