Markenleasing : theoretische Fundierung und praxisorientierte Evaluation der Möglichkeiten und Grenzen
Saskia Reitzle
| Year of publication: |
2010
|
|---|---|
| Authors: | Reitzle, Saskia |
| Publisher: |
Frankfurt a. M. : Lang |
| Subject: | Markenartikel | Brand | Leasing | Markenimage | Brand image | Prinzipal-Agent-Theorie | Agency theory | Jahresabschluss | Financial statement | Bilanzpolitik | Accounting policy | Steuerrecht | Tax law | Deutschland | Germany | Unternehmen | Marke | Sale-and-lease-back | Immaterielles Wirtschaftsgut |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXV, 265 S., XXVIII - LXXXV graph. Darst. |
|---|---|
| Series: | Strategisches Marketingmanagement. - Berlin : Peter Lang, ISSN 1860-062X, ZDB-ID 2212220-5. - Vol. Bd. 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2009 |
| ISBN: | 978-3-631-59441-4 |
| Classification: | Marketing ; Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013437553