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subject:"Brand"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~subject:"Markenartikel"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
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Brand image
8
Markenimage
8
Consumer behaviour
3
Konsumentenverhalten
3
Market research
3
Marktforschung
3
Advertising planning
1
Beer
1
Bekleidung
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Bier
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Brand management
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Clothing
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Competitive advantage
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Economic culture
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Factor analysis
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Faktorenanalyse
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Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Elliott, Richard
2
Aaker, David A.
1
Aaker, Jennifer
1
Austin, Jon R.
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Auty, Susan
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Hoeffler, Steve
1
Joachimsthaler, Erich
1
Keller, Kevin Lane
1
Levy, Sidney J.
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Mattila, Anna S.
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McCracken, Grant David
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The evolution of brands : from signals of quality to storehouses of trust
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Apps management and e-commerce transactions in real-time
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
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1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
2
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
3
The value of the brand : an anthropological perspective
McCracken, Grant David
-
2009
Persistent link: https://www.econbiz.de/10003784510
Saved in:
4
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
5
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
6
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
7
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
8
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
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