The value of the brand : an anthropological perspective
Year of publication: |
2009
|
---|---|
Authors: | McCracken, Grant David |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 79-93
|
Subject: | Markenartikel | Brand | Bier | Beer | Markenimage | Brand image | Wirtschaftskultur | Economic culture |
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