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subject:"Brand"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Huang, Zhuowei"
~subject:"Consumer behaviour"
~subject:"Service quality"
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Brand
Consumer behaviour
Service quality
Konsumentenverhalten
2
Advertising effects
1
Brand image
1
Brand management
1
China
1
Chinese middle-class consumers
1
Consumer-based brand equity
1
Eye-tracking
1
Heat maps
1
Home and host
1
Hotel industry
1
Hotellerie
1
Markenführung
1
Markenimage
1
Multinational hotel brands
1
Multinationales Unternehmen
1
Perceived advertising effectiveness
1
Perception
1
Text
1
Tourism
1
Tourism photographs
1
Tourismus
1
Transnational corporation
1
Travel motivation
1
Visual attention
1
Wahrnehmung
1
Werbewirkung
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Huang, Zhuowei
Gursoy, Dogan
7
Han, Heesup
6
Park, Sangwon
6
Taheri, Babak
6
Nicolau, Juan L.
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
So, Kevin Kam Fung
4
Su, LuJun
4
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Huang, Yinghua
3
Hwang, Jinsoo
3
Lee, Choong-Ki
3
Lv, Xingyang
3
Mair, Judith
3
O'Gorman, Kevin
3
Suess, Courtney
3
Wan, Lisa C.
3
Agapito, Dora
2
Bilgihan, Anil
2
Brown, Graham
2
Cai, Liping A.
2
Cai, Ruiying
2
Chen, Ching-fu
2
Dogru, Tarik
2
Fong, Lawrence Hoc Nang
2
Gao, Baojun
2
Gretzel, Ulrike
2
Huang, Songshan
2
Hudson, Simon
2
Hung, Kam
2
Hyun, Sunghyup Sean
2
Kim, Taegoo
2
Kim, Woo Gon
2
Koo, Chulmo
2
Kralj, Anna
2
Law, Chun Hung Roberts
2
Law, Rob
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Tourism management : research, policies, practice
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
2
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Visual attention toward tourism photographs with text : an eye-tracking study
Li, Qian
;
Huang, Zhuowei
;
Christianson, Kiel
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 243-258
Persistent link: https://www.econbiz.de/10011452063
Saved in:
2
Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei
;
Cai, Liping A.
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
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