Visual attention toward tourism photographs with text : an eye-tracking study
Qian Li, Zhuowei (Joy) Huang, Kiel Christianson
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Li, Qian ; Huang, Zhuowei ; Christianson, Kiel |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 54.2016, p. 243-258
|
| Subject: | Visual attention | Eye-tracking | Heat maps | Perceived advertising effectiveness | Tourism photographs | Text | Wahrnehmung | Perception | Tourismus | Tourism | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.11.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452063