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subject:"Brand"
~language:"eng"
~person:"Anusara Sawangchai"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand image
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Luxury goods
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Anusara Sawangchai
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Management and information technology in the digital era : challenges and perspectives
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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