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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Barnes, Liz"
~person:"Garolera, Jordi"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
8
Markenimage
8
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7
Consumer behaviour
5
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5
Brand management
4
Culture
4
Japan
4
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Designation of origin
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fashion
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retail brands
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Azoulay, Audrey
Barnes, Liz
Garolera, Jordi
Sarkar, Abhigyan
15
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13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
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12
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11
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10
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10
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10
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10
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9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
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8
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Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
1
Cross-cultural and critical perspectives on brands
1
Journal of promotion management : JPM
1
Report / Marketing Science Institute
1
Research paper series / Stanford Graduate School of Business
1
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
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