Do brand personality scales really measure brand personality?
Year of publication: |
2010
|
---|---|
Authors: | Azoulay, Audrey ; Kapferer, Jean-Noël |
Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 339-353
|
Subject: | Markenimage | Brand image | Messung | Measurement | Markenartikel | Brand | Markenführung | Brand management |
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