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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Bird, M."
~person:"Garolera, Jordi"
~person:"Levy, Sidney J."
~type_genre:"Aufsatz im Buch"
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Brand
Brand image
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Markenartikel
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Brand management
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3
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Azoulay, Audrey
Bird, M.
Garolera, Jordi
Levy, Sidney J.
Aaker, Jennifer
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Benet-Martínez, Verónica
2
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2
Elliott, Richard
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Brand management ; Vol. 2
3
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
Saved in:
2
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
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