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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Borkovsky, Ron N."
~person:"Garolera, Jordi"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Brand
Brand image
Markenartikel
7
Markenimage
7
Brand management
4
Markenführung
4
Culture
3
Japan
3
Kultur
3
Oligopol
3
Oligopoly
3
Spain
3
Spanien
3
Brand Value
2
Branding
2
Comparison
2
Consumer behaviour
2
Dynamic Oligopoly
2
Entry Deterrence
2
Konsumentenverhalten
2
Market entry
2
Markteintritt
2
Measurement
2
Messung
2
Social values
2
Soziale Werte
2
Vergleich
2
Nordamerika
1
North America
1
USA
1
United States
1
brand value
1
branding
1
dynamic oligopoly
1
structural estimation
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5
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English
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Azoulay, Audrey
Borkovsky, Ron N.
Garolera, Jordi
Keller, Kevin Lane
8
Park, C. Whan
6
Schmitt, Bernd
6
Czellar, Sandor
5
Erdem, Tülin
5
Aaker, Jennifer
4
Burmann, Christoph
4
Calder, Bobby J.
4
Friedrichsen, Jana
4
Hakenes, Hendrik
4
MacInnis, Deborah J.
4
Motta, Massimo
4
Peitz, Martin
4
Penta, Antonio
4
Tybout, Alice M.
4
Batra, Rajeev
3
Belk, Russell W.
3
Benet-Martínez, Verónica
3
Cleff, Thomas
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Groenen, Patrick J. F.
3
Gürhan-Canli, Zeynep
3
Hackl, Franz
3
Haviv, Avery M.
3
Kniazeva, Maria
3
Kügler, Agnes
3
Loginova, Oksana
3
Loureiro, Sandra Maria Correia
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Spangenberg, Eric R.
3
Sternthal, Brian
3
Walter, Nadine
3
Winter-Ebmer, Rudolf
3
Aggarwal, Pankaj
2
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Brand management ; Vol. 2
2
Simon Business School working paper
2
Cross-cultural and critical perspectives on brands
1
Report / Marketing Science Institute
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
[Rotman School of Management working paper
1
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ECONIS (ZBW)
7
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
2
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
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