//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Garolera, Jordi"
~person:"Sternthal, Brian"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand image
Markenimage
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Markenartikel
3
Comparison
2
Culture
2
Japan
2
Kultur
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
Advertising
1
Advertising effects
1
Measurement
1
Messung
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
6
Reprint
3
Arbeitspapier
2
Working Paper
2
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
Author
All
Azoulay, Audrey
Garolera, Jordi
Sternthal, Brian
Keller, Kevin Lane
7
Park, C. Whan
6
Schmitt, Bernd
6
Calder, Bobby J.
4
MacInnis, Deborah J.
4
Tybout, Alice M.
4
Aaker, Jennifer
3
Belk, Russell W.
3
Erdem, Tülin
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Abu Bakar bin Abdul Hamid
2
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Barker, Ryan
2
Batra, Rajeev
2
Becker, Kip
2
Benet-Martínez, Verónica
2
Brakus, J. Joško
2
Brodie, Roderick J.
2
Carpenter, Gregory S.
2
Casson, Mark
2
Cheah, Isaac
2
Cui, Annie Peng
2
Czellar, Sandor
2
Dawar, Niraj
2
D’Arco, Mario
2
Elliott, Richard
2
Glynn, Mark S.
2
Grappi, Silvia
2
Gürhan-Canli, Zeynep
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Kellogg on marketing
2
Cross-cultural and critical perspectives on brands
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
6
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->