//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~language:"eng"
~person:"Bang, Nguyen"
~person:"Ko, Eunju"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
28
Konsumentenverhalten
28
Relationship marketing
7
Corporate reputation
6
Fashion
6
Firmenimage
6
Mode
6
Luxury goods
5
Luxusgüter
5
Reputation
5
Brand reputation
4
Place marketing
4
Social Web
4
Social web
4
Standortmarketing
4
Taiwan
4
Advertising effects
3
Brand loyalty
3
Designation of origin
3
Herkunftsbezeichnung
3
Marketing management
3
Marketingmanagement
3
Tourism marketing
3
Tourismusmarketing
3
Werbewirkung
3
Brand logo
2
Brand trust
2
Branding
2
China
2
Comparison
2
Confidence
2
Conspicuous consumption
2
Customer equity
2
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliografie
Collection of articles of several authors
Conference paper
1
Konferenzbeitrag
1
Language
All
English
Author
All
Bang, Nguyen
Ko, Eunju
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Han, Heesup
13
Sarkar, Juhi Gahlot
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Phau, Ian
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Keller, Kevin Lane
10
Sreejesh, S.
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Paul, Justin
8
Roy, Sanjit
8
Casidy, Riza
7
Christodoulides, George
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kaushik, Arun Kumar
7
MacInnis, Deborah J.
7
Park, C. Whan
7
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Asia-Pacific journal of business administration
2
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->