The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Year of publication: |
2016
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Authors: | Han, Sung Ho ; Bang, Nguyen ; Simkin, Lyndon |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1348-1376
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Subject: | Brand reputation | Brand affect | Collectivism/individualism | Consumer's needs hierarchy | Dynamic models | Symbolic consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Gastronomie | Restaurant industry | Markenartikel | Brand |
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