//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~language:"eng"
~person:"Brodie, Roderick J."
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Markenartikel
Tourism marketing
Virales Marketing
Brand image
11
Markenimage
11
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Relationship marketing
5
Customer value
3
Kundenwert
3
Brand identity
2
Corporate reputation
2
Firmenimage
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Airline
1
Aktienmarkt
1
Betriebliche Wertschöpfung
1
Branding
1
Börsenkurs
1
CAPM
1
Collective meaning
1
Competitive advantage
1
Consumer brand engagement
1
Cosmetics industry
1
Country
1
Country of origin (COO)
1
Credibility
1
Customer integration
1
Customer retention
1
Designation of origin
1
Dienstleistung
1
Dynamic capabilities
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliografie
Collection of articles of several authors
Book section
1
Language
All
English
Author
All
Brodie, Roderick J.
Loureiro, Sandra Maria Correia
20
Japutra, Arnold
17
Sarkar, Abhigyan
17
Bang, Nguyen
15
Diamantopoulos, Adamantios
14
Han, Heesup
14
Khan, Imran
14
Kumar, Vikas
14
Melewar, T. C.
14
Phau, Ian
14
Ekinci, Yuksel
13
Pike, Steven
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Wong, IpKin Anthony
13
Gil Saura, Irene
12
Guzman, Francisco
12
Fetscherin, Marc
11
Foroudi, Pantea
11
Stylidis, Dimitrios
11
Keller, Kevin Lane
10
King, Ceridwyn
10
Ko, Eunju
10
Sreejesh, S.
10
Šerić, Maja
10
Augusto, Mário Gomes
9
Gupta, Suraksha
9
Hyun, Sunghyup Sean
9
Veloutsou, Cleopatra
9
Hollebeek, Linda D.
8
Molinillo, Sebastian
8
Paul, Justin
8
Romaniuk, Jenni
8
Roy, Sanjit
8
Campo, Sara
7
Casidy, Riza
7
Chahal, Hardeep
7
Chen, Chun-Chu
7
Christodoulides, George
7
more ...
less ...
Published in...
All
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
3
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
4
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
7
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Saved in:
8
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
Saved in:
9
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->