The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Anca E. Cretu; Roderick J. Brodie
| Year of publication: |
2007
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|---|---|
| Authors: | Cretu, Anca E. ; Brodie, Roderick J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 2, p. 230-240
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| Subject: | Kosmetikindustrie | Cosmetics industry | Markenimage | Brand image | Firmenimage | Corporate reputation | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003432087