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subject:"Brand"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Ko, Eunju"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
35
Markenimage
35
Brand management
29
Markenführung
29
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
5
Relationship marketing
5
Werbewirkung
5
Fashion
4
Mode
4
Viral marketing
4
Advertising
3
Bank
3
China
3
Corporate culture
3
International marketing
3
Internationales Marketing
3
Luxury goods
3
Luxusgüter
3
Markenpolitik
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Social Web
3
Social web
3
Unternehmenskultur
3
Werbung
3
B-to-B-Marketing
2
Brand extension
2
Brand identity
2
Brand love
2
Brand loyalty
2
Branding
2
Business-to-business marketing
2
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14
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5
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14
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14
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1
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1
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English
Author
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De Chernatony, Leslie
Ko, Eunju
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Han, Heesup
13
Keller, Kevin Lane
13
Phau, Ian
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Rahman, Zillur
12
Usman, Osly
12
Fetscherin, Marc
11
Melewar, T. C.
11
Dawes, John
10
Khamitov, Mansur
10
King, Ceridwyn
10
MacInnis, Deborah J.
10
Sreejesh, S.
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Gunasti, Kunter
9
Hyun, Sunghyup Sean
9
Romaniuk, Jenni
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Aaker, Jennifer
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Hollebeek, Linda D.
8
Lehmann, Donald R.
8
Park, C. Whan
8
Paul, Justin
8
Pradhan, Debasis
8
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Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper series / City University Business School
1
Working paper series / The City University Business School
1
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ECONIS (ZBW)
19
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
8
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
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