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subject:"Brand"
~language:"eng"
~person:"Fetscherin, Marc"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
18
Markenimage
18
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenartikel
11
Markenführung
11
Beziehungsmarketing
8
Relationship marketing
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4
Emotion
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Brand hate
3
Brand love
3
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Designation of origin
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Anholt GfK Roper nation brand index (NBI)
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Fetscherin, Marc
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Melewar, T. C.
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Rahman, Zillur
10
De Chernatony, Leslie
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Usman, Osly
9
Aaker, Jennifer
8
Dawes, John
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Machado, Joana César
7
Peitz, Martin
7
Sharp, Byron
7
Sreejesh, S.
7
Zarantonello, Lia
7
Abratt, Russell
6
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The journal of product & brand management
3
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
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ECONIS (ZBW)
11
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1
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10
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11
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
8
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
9
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
10
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
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